I would argue that their UNIX focus was a major contributor to the popularity of the (post-OPENSTEP) Mac.
It attracted UNIX nerds, which attracted other nerds and all those nerds spread the word to family, friends, and coworkers and helped spur adoption in a significant way.
It attracted UNIX nerds, which attracted other nerds and all those nerds spread the word to family, friends, and coworkers and helped spur adoption in a significant way.
That's how I seem to remember it, anyway.