Based on Accenture acquiring them, I’d guess the actual business wasn’t really interesting to Netflix. And that leaves the infrastructure, where the value they get is it being Netflix infrastructure. I can see why they spent the money on a really good brandable domain instead.
A few UK banks detect that you're on a phone call and show a message like "we've never called you" or "we are not calling you right now" in their app, I think that's really smart.
I think that was a lot more justifiable when Twitter reliably let logged out users read tweets. X seem to tweak it all the time, or maybe it’s just broken a lot, but sometimes I can’t even load a tweet in a browser that isn’t logged in.
> Can't wait until we learn to harness it to supercharge the most important and valuable thing we do as a human society in modern times: stuff increasingly intrusive ads in front of everyone at all times.
Wasn’t it used for that before anything else? Google invented transformers and had LLMs internally before chatgpt got released. Presumably they were using them for ads, because their public demos were insane things like talking to the moon.
> Wasn’t it used for that before anything else? Google invented transformers and had LLMs internally before chatgpt got released.
According to friends who worked at Google (no direct knowledge myself, so don't know exactly how true it is), they mostly sat on the tech. Google News had internal prototypes of using them to expand/contract/summarise and/or add details/context to news articles and translate them to different languages, but it was never fully productised.
Then after ChatGPT got popular, sudden panic to start using them in products company-wide.
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