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Or it could be a desire to provide maximally relevant search results. Sometimes a cigar is just a cigar, Dr. Freud.

Not-a-disclaimer: I'm spending the year at Google (as a visiting scientist; I don't own stock and have no financial interest in its success). You might be surprised by how strong the desire is to do the right thing by users and make it easy for them to find what they're looking for. There's not always an ulterior motive -- happy searchers made Google what it is today.



"Gut gemeint ist das Gegenteil von gut!" German saying! Even with the right motive, you can make - in Googles case: systematic - wrong decisions.


The literal translation is much stronger: "good-intentioned is the opposite of good".


"Hell is paved with good intentions"

1600 Mystic John Ray, later repurposed by Karl Marx.


Happy searchers _and_ AdWords.




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