Could they trademark (it wouldn't be copyright) a term that they themselves copied from a work of fiction they don't own the copyright to, given that the context (i.e. what it does) isn't different to that in the work of fiction?
Yes - and yes, trademark, not copyright, pre-coffee conflation. Consider the Nexus line of phones, lifted directly from PKD's Do Androids Dream. Copyright is about area of applicability - I bet babelfish is trademarked for "translation services and products".
But no, "pilot". I guess yahoo copyrighted babelfish?