The kit to compare it to is the PiDrive kit from WD, which costs alone more than our kit WITH case.
A normal external hard drive risks not working with a Pi. This 2.5" USB drive is optimized for low power usage, esp at startup and comes with a cable and charger which powers both the drive and Pi from a single cable.
Obviously, if you are looking for an external USB drive for your computer, this is all not relevant. But if you want to use it with a Pi or a similar board, this kit is far superior.
A normal external hard drive risks not working with a Pi. This 2.5" USB drive is optimized for low power usage, esp at startup and comes with a cable and charger which powers both the drive and Pi from a single cable.
Obviously, if you are looking for an external USB drive for your computer, this is all not relevant. But if you want to use it with a Pi or a similar board, this kit is far superior.