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From the article, they purport to be gunning to automate the function of most of the folks who will be cut, but whether the cuts are based on some dire condition of Blue Apron or are just part of getting more efficient is obfuscated by the site move and clever explaining.

More to the point in the comments here about Blue Apron and other underperforming IPOs, and the sense of IPOs being cash-out schemes for VCs and founders: Is there a growing climate of such IPOs that would elicit a feeling that tech IPOs are a means to extract money from the public/an exchange by IPO'ing high and letting the share price slide to something real?



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