Based on the article about Neil Stephenson that was posted here not long ago I'd been thinking along these lines, didn't realize someone already made a business out of it. Interesting.
Neal Stephenson is working at Magic Leap (an augmented reality company) now. I think it actually makes a lot of sense. If a product manager's main job is to define product vision, this guy has a 25 year head start thinking about it!
Basically it talking about how much his book has shaped what companies even today are chasing got me thinking about the idea of how culture shapes tech shapes culture. I should have considered it sooner since this dates back so much farther.