> average consumer ... complain with the extortionist environments that leads to.
I suppose so, but I wasn't really talking about entities that might be able to control a distribution channel. I was talking about average consumers.
Realistically, the limiting factor in (legally) distributing movies is not the technology, but getting the rights-holders to sell you those rights. This DRM tech does not really change the landscape on that, because a small new entrant already had no shot at making a deal.
