I wonder too if there is a boiling point with the mechanisms at play. Google was a "do no evil" company, and yet there was maybe a small earthquake within the company regarding the news coming to light they're making a censorship-friendly version of their search.

I take everything Facebook has done that caused any level of public outcry as a guide book to design a better platform, likewise with Google. And I won't dive into the history or foundation of Facebook, however it's not surprising their path would lead to problems - and at indirect cost to society.