I want to clarify that I don't necessarily think that this is a bad thing. The "american dream" where everyone owns a 4000sq ft home, a wife, 3 kids, a car for each person and a backyard with a pool and a trampoline is not sustainable even in the short term. It's important to make the sustainable choices cool.

As an European I find it weird that these people decided to go live in a place with a backyard and no public transport though.