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I think he meant an assembly-line manufactured small house with strong personality & branding that people can fall in love with. Just like they fell in love with the Volkswagen Beetle.


That seems like the kind of thing that happens more by accident than deliberate attempt.

In any case the equivalent would be an Airstream trailer.

Edit: I see someone below also mentioned Airstream.


However, it happened on purpose with the GMC motorhome. (The personality part, not the trailer part.)




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