Companies have every incentive to create recurring revenue. Wall Street these days is all about repeat business, from Tech to Industrials to residential services like security cameras and alarms.

Some companies like Adobe were extremely successful in changing their business model to that end, so investors expect all other companies to follow suit and severely punish those who don't

I get that.

But what you're missing from my comment is that companies all think to themselves "Well cmon - $X/month isnt that much money"

But also forget about subscription fatigue, as well as the fact that a company/individual might want/need >a dozen "subscription" services to accomplish what they want. So if you're paying ~$10 to $20 per month for every thing you need....

Thats a lot.

What we should have is a subscription hub - where all these startups can place their services and with a single account - I can click the services I want access to.

Eliminate payments across thousands of little subscription startups, allow me one account, one dashboard, one resource to find all the various tools... let me see results and reviews from users etc...

All in one place.

So - who is going to apply to YC with this for 2019?

What sort of monthly subscription fee would you be willing to pay for a subscription hub? :-)

First thing you should do when thinking about a new idea is to research if it already exists. Spoiler: there are tons of services doing that.

With that said, the fact that you were not aware means they are all failing at reaching their target market.

> But what you're missing from my comment is that companies all think to themselves "Well cmon - $X/month isnt that much money"

> But also forget about subscription fatigue, as well as the fact that a company/individual might want/need >a dozen "subscription" services to accomplish what they want. So if you're paying ~$10 to $20 per month for every thing you need....

I would imagine these companies run the numbers on how many people think "$x/month isn't that much money", how long people stick around on average and then optimize for maximum average revenue per user (ARPU).

Though your perspective is entirely valid – and I am not disputing any of your arguments – from the company's perspective, there are probably enough people that don't feel like you on the margin so they can optimize for them instead at the expense of potentially alienating you.

I don't disagree that a centralized hub for handling subscriptions should exist. I'll go even further and wager that your bank will ultimately provide some variation of this service so that you can easily tell apart recurring subscriptions from one-off purchases. At least that's what I would do if I were appointed CEO of Wells Fargo tomorrow

This subscription hub you talk about is kind of like what setapp is doing (except it's just one flat fee). They have a couple pieces of software that I'd normally be paying for separately but the single 9.99 subscription ends up working out better for me.

We have that, it's the internet and a credit card. You sit in one chair with one mouse looking at one screen and pick the services you want and it's all transacted on one monthly card statement.

> I'd like to try that for $10 and not have a subscription...

$25 prepaid credit cards are pretty hard to keep billing after the first monthly bill and you spend the rest at McDonalds (which is awesome for that but they look at you kind of funny if there's only 35 cents left on the card).

Some kind of federated payment model would be nice too

Yes, some kind of JPM coin :P -- joke