I felt like he was doing a lot of personal PR and a presidential run felt like it was in the works for 2020, but Facebook soured pretty quickly well before that could be realized.

I don't think he would have done particularly well either, due to lack of charisma.

Highlights from his hourlong livestream to show how relatable and definitely a human he is. https://www.youtube.com/watch?v=SVyLlFezj2E