Yeah, they are just too smart. Smart and cruel. I mean, look at the size of that box, and compare it with the size of the cupcake. It's a freaking tease.
It's a conceptual change. If your product is going to be incrementally evolved, major releases won't exist, so version numbers are not milestones anymore.
If they didn't do this, but switched to incremental development and still followed standard versioning practices, we'd be stuck at 4.xxx forever :)
http://www.openbuddha.com/2011/03/22/another-version-of-fire...
What does this mean?! Perhaps Firefox 5's release is not as significant as earlier versions? ;-P