ML has reached a level of maturity and ubiquity that it is having an effect on almost every area of computing. I have personally seen applications for ML that have moved the needle of consumer electronics applications. A lot of this is old hat stuff at this point but there is also a ton of value. Things like finding the white balance in photos, the next letter on a keyboard or how quickly to charge a phone are all areas that benefit from simple ml.

I would for one would really appreciate it if Apple photos had a decent search function.

Maybe these don’t move the needle as much as Wall Street analysts hope but these marginal improvements add up in a highly competitive space and I can’t see a world where mobile manufacturers turn their backs on ML.