> Also, why do folks always impart way more significance to logo/label than makes sense?
I'm not sure we can imply importance from the volume of communication; perhaps the opposite. After colors and names, logos/icons are probably the third easiest thing to bikeshed.
Fair. I just also view it as one of the easiest things to just accept and move on from. Especially since it would be relatively easy to just change again later.
In fact, I would fully support any organization I'm in having a change most every year. I do appreciate the connection to the past and something old that many get from it. That said, it is easy to metaphorically make that connection by acknowledging what came before. The control and autonomy that you give to the next generations feels way more important.
I'm not sure we can imply importance from the volume of communication; perhaps the opposite. After colors and names, logos/icons are probably the third easiest thing to bikeshed.