> If you are a dev, than you probably miss the extend of in which branding can have an effect
I think the inverse is true: being in visual design means branding matters to you. Just as audio engineers wince at imperfections that no one else even hears.
And even that is probably more measurable than this; the people that came up with the new one are also "in design". Now you might say to that that it's different, because they were getting paid. But everyone in design is getting paid for design, so it's unsurprising they'd want to all talk about how important design is. But if you can only convince other designers, then that's a bit telling.
I mean, I like good product design as much as the next person. But it's extremely easy to overstate its importance.
I really can’t comment on the designers idea, but it really depends on the agency and the workflow.
Sometimes you have these crazy stages in the design process where the client choses the design by committee, and you get the blandest dullest compromise of them all. This looks a bit like that. This logo certainly feels like that.
There are a lot of schools in design, but it doesn’t mean there are no criteria. It really depends on who made this, how it was made and so on.
I feel design really fits into our and any culture. Think of iconic designs like coca cola, or nike, or apple. Also everything you own is probably designed at some point. Yeah maybe it’s not “world peace” significant, but culturally it is, it’s a social phenomenon.
I think the inverse is true: being in visual design means branding matters to you. Just as audio engineers wince at imperfections that no one else even hears.
And even that is probably more measurable than this; the people that came up with the new one are also "in design". Now you might say to that that it's different, because they were getting paid. But everyone in design is getting paid for design, so it's unsurprising they'd want to all talk about how important design is. But if you can only convince other designers, then that's a bit telling.
I mean, I like good product design as much as the next person. But it's extremely easy to overstate its importance.