This is the ultimate example of a _terrible_ rebrand, in my opinion. I _loved_ the colourful logo, and I think that getting rid of it was the ultimate travesty. (At least the flat black Apple is better than those terrible shiny ones, though.)
I do wonder if I'd have liked it if I'd previously been familiar with the original woodcut logo, though.
Interesting. The rainbow logo (which I grew up with - I had (still have!) an Apple ][) has way too much of an Atari 2600 breakout vibe to me today. I find it looks really dated.
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I do wonder if I'd have liked it if I'd previously been familiar with the original woodcut logo, though.