In other news, x is supposed to be pronounced either sh or h(j). Don Quishote or Mehico (originally Meshicl.) Latinish still gets my vote.
Regardless of your opinion of the word, a descriptivist will acknowledge that a subset of people ARE using the word, and that its use should be documented. And thus, needs a pronunciation. Even if at the moment it appears to be mostly tribal signaling.
Perhaps the reason is that, once you hear it's pronounced "luh-tinks," you can't read or think of it any other way.