I thought you were right at first, but with commercial VPNs constantly be advertised as a way to get around content restrictions, I wouldn't be surprised if more people understood a VPN than a torrent these days. Assuming they're willing to pay that is.
"Understood" is different from "can afford" and "has the ability to purchase," and definitely different from "will subscribe to an otherwise useless British VPN in order to watch two hours of television."
Most such VPN providers have servers on multiple location. UK is very popular location so just connect to it if you already paid for VPN. I think some people already paid for VPN as I can see YouTuber's ads.
