Generally a enterprise that is not profitable is using more resources than the value it creates and as a result the economy is better off if it goes under.
This isn't just "things only deserve to exist if it makes someone money" this is "our system systemically discourages wasteful use of resources".
Actors and such need to be paid. Their labor is a scare resource so if they are doing something that's not worth more than their time, they should generally be doing something else. If we all behaved otherwise society would slowly die as wealth got consumed to zero instead of increased with time.
I would even object to calling people “consumers”, only because the conversation involves a (potential) service. It’s like calling us “bipeds” when we talk about us on a shoe-making context.
That's just a description for Netflix predatory tactics. Their narrative is "against account sharing" (which was historically allowed by them) but the problem is actually "rising licensing costs", so their actual enemy is not users but content owners.
The narrative is important. It's important to reframe this as Netflix going against the less powerful side.
Also, I celebrate this has already cost them 1 million users in Spain alone. I hope this backfires on Netflix globally.
Investors are willing to put a premium on growth, even if it means the company is unprofitable (for certain definitions of unprofitable — you have to be convincing that you could be profitable, if only you stopped spending so much on growth). If you're unprofitable and losing users you're in trouble.
What a vampiric, corporate lickspittle point of view.