Here's the problem: executives are incentivized to (a) make the stock price go up, and (b) make them go up real fast. This means that if the options are (a) admitting the truth that this was a temporary surge, and thus having a moderate but sustainable increase in the stock price, or (b) pretend this is the "new normal", peloton purchases are gonna grow 40% every quarter, and so the stock should skyrocket _right now_, guess which one they picked.

It's not a bug, it's a feature of stock-value-maximizing capitalism as opposed to true-value-maximization.