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> The Internet & Television Association, which counts Disney, Paramount, and Warner Bros. Discovery as members, said in its public comment that the proposed reg is so vague, it would lead marketers to be excessive in their disclosures, leaving consumers "inundated" and "confused."

I have a rule and that is, anytime somebody pushes back on something with the rationale, "doing X will confuse our users," it is ALWAYS because they have some ulterior motive that has nothing to do with the users at all. (And furthermore shows how little they think of their users's general intelligence.)



The hilarious part is that these companies have no problem whatsoever with their customer contracts and "Terms Of Use" documents that are 75 pages of 6 point font text full of one-sided terms, that they use to beat/rob their customers.

But when they simply are asked to disclose their bad behavior, it's "Oh, no! We can't show our users a complex document! They'll be inundated!!!"

They're not fooling anyone.




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