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> If we assume that the problem with self-serve BI is not SQL, but the context and semantics of the data, then it follows that the solution is to teach people about the data they're querying, regardless of interface.

This has been the basic truth of any self-serve BI system I've used.

Even in smallish orgs there are often three steps - the engineer who instruments code/implements a metric, the engineer who builds the ETL pipeline into the underlying BI warehouse, and the person querying that data. So there are minimally three people in potentially three different roles who need a shared specification and understanding.

Also, self-serve BI tools can be surprisingly opaque and their output can be hard to validate/test. So even if you know accurately what data you are querying, testing that your query is what you intend is hard.



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