So let's say you buy 300$ of stuff from Amazon, and 300$ of stuff from AliExpress.
Even if the products are the same price, AliExpress will offer a 30$ off coupon.
Amazon has to build in a higher margin though, they practically have a no questions asked return policy for anything less than say 100$. AliExpress is a bit more difficult here.
I even remember getting on chat support with Amazon, and telling them I was basically too dumb to put a table together right. No return, they just refunded me $200. You don't get that with AliExpress.
Do you have examples of this? It hasn't been the case for me. Usually the prices are similar and I tend to find that Amazon is slightly cheaper.