Consolidated tech definitely contributes to the phenomenon though, given platforms with substantial market share mandate revenue spend on them.
If there were 100 equal market share ad space providers, what Google does wouldn't have the same impact it does now.
I mean, look at the lobotomized hellscape YouTube's engagement-optimized algorithm has turned its monetized content into, to say nothing of the broader internet, as proof its monopoly hasn't been for the greater good.
If there were 100 equal market share ad space providers, what Google does wouldn't have the same impact it does now.
I mean, look at the lobotomized hellscape YouTube's engagement-optimized algorithm has turned its monetized content into, to say nothing of the broader internet, as proof its monopoly hasn't been for the greater good.