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> like "the top 1% players of this game spent an average on $5,000 on it last year"

The top 1% don’t spend nearly that much. The number of people spending eye-popping amounts is relatively small. You have to get deep into the long tail before it gets into the hundreds or thousands.

Posting these numbers might have the opposite effect: Players who spend a lot of money want to be at the top of leaderboards. If they saw what the 1% were spending they might convince themselves that not only is it okay to spend that much, but that they need to spend even more.



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