There was a ton of backlash when Glass launched. Search for "glassholes" to find articles on that topic from back then.

I remember that quite well. However, the backlash was very specific; as far as I remember it was never directed at the company as a whole, let alone the person of, say, Eric Schmidt.

Eric Schmidt didn’t present as a creepy weirdo. He also didn’t make the company a reflection of himself. That kept the glasshole backlash compartmentalized.

Strange things happen when a leader merges the company brand and with his personal brand. It can strengthen the company brand (in the case of a plucky can-do technologist) but the company brand starts to get colored by the personality of the person (in the case of a person who goes off the deep end and starts saying weird and inflammatory stuff).

Because Meta was and is whatever Zuckerberg wants it to be, due to his control of the majority of voting shares. It’s a direct reflection of his soul

There's something about Zuckerberg that annoys people - see the Onion back when facebook started https://theonion.com/the-smug-little-shit-behind-the-latest-...

To be fair, I feel compelled to do just that.

Probably the "dumb fucks" comment.