Or you could view this as a fascinating case study regardless of all that. I'm personally horrified that Obama got re-elected but this post is cool as hell and I'm absolutely fascinated by this work and appreciate that Kyle took a few hours to compose all of this and share it.
Kyle and the team who worked on the campaign are awesome. And if I could have voted for Obama, I would have. My criticism isn't to do with any specific person. The campaign spending just seems out of line with other countries.