For anyone interested, 23andme is also starting to sequence exomes (the important parts of the protein coding regions) for $999, which can potentially provide much more interesting information than simply looking at SNPs. But from the website, it looks like they are still in closed beta: https://www.23andme.com/exome/
Nope. It was a Pilot and they are not sure about doing more exomes.
From my last chat with Brian Naughton (their lead informatics guy) about this, it sounds like they are planning on doing more sequencing in the future. But it could be whole genome and it may be geared more towards research (your selected based on your phenotype) than open to any customer.
However, there are several blog posts describing the types of results and analysis the exome enables. For example, http://jchoigt.wordpress.com/2012/07/02/a-first-look-at-my-e... and http://blog.goldenhelix.com/?p=1282 but more can be found on Google.