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There are 75 million Mac users, many of whom have iTunes accounts and credit cards on file – they can buy from the Mac App Store with a single click.

20% of 75 million is 15 million. 15 million copies of any paid app is huge.

Also, let’s not forget that Mac sales has been growing for years, while the PC market as a whole has been shrinking. Today, there are 3 times as many Mac users than 5 years a go.



Also, it would seem that Mac users tend to spend more money on software, than the general PC user. [citation probably needed, but whatevs]


That could only be true if you ignore software for business (even small and medium business, not just "enterprise").


Probably, but there's plenty of good money in selling software to humans.


And games.


Of course.


From my observation that relation has held true since the '80s.




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