Let's just say he's big on "optimize your life" solutions.

He's pretty much parodying himself here, which is what makes this so effective.

Haha thanks, that made it easy. I am on my phone and didn't notice that the URL gave away his last name. The blog post only says "by rob".

The url clued me in robrhinehart.com all you need is a space and wikipedia ;)

I wondered the same, but was shocked to realize he actually said it himself, on his personal web site where the blog was hosted. Amazing, really. :)

It's the one that's people. Except he only read the book.