As a videomaker, I was a little stunned by how 'imperfect' it was, for a few of the shots.
It has to be a conscious artistic decision, because it would be trivial to 'nudge' the frame around in an NLE (we'll assume Final Cut here, right?) to make sure the Apple logo never moved.
There are also some shadow inconsistencies that could've been skipped, there's no need to actually swap out the entire laptop for each shot, could just use the logo/sticker area.
I agree with the other commenters, but sort of wonder if they missed the mark by going "half way" gritty/raw/stop-motion. The Gondry example is a perfect one, because he doesn't make each shot 99% close to the one before it. If you're going to make it imperfect, really make it imperfect. It'll look better if it doesn't look like a mistake.
It has to be a conscious artistic decision, because it would be trivial to 'nudge' the frame around in an NLE (we'll assume Final Cut here, right?) to make sure the Apple logo never moved.
There are also some shadow inconsistencies that could've been skipped, there's no need to actually swap out the entire laptop for each shot, could just use the logo/sticker area.