... or alternately: everyone becomes a "B player" when they don't really care.
As the post correctly states, people are not cogs. We are sentient beings with complex, conceptual motivational structures. Companies with a sense of mission and purpose can get A work out of most of their people, but if the mission and purpose isn't real -- if it's a put-on or if it fades or gets distorted with time -- then the effect fades as well. You can't really fake it, at least not for very long.
As the post correctly states, people are not cogs. We are sentient beings with complex, conceptual motivational structures. Companies with a sense of mission and purpose can get A work out of most of their people, but if the mission and purpose isn't real -- if it's a put-on or if it fades or gets distorted with time -- then the effect fades as well. You can't really fake it, at least not for very long.