Playing by a specific, abnormal ruleset or not playing at all sounds more like a cult and a recipe for fatal groupthink than a healthy company culture. But hey, I'm not saying cults can't achieve great things. It's just that they are not usually that healthy for most participants.
True, but this "cult" says up-front that it cares about the end-goal and not profits, and is inviting people who are willing to think alike. I've noticed however that as both SpaceX and Tesla gain media exposure, there's an influx of people who want to join only to get a good line on their resume. These companies are definitely not healthy for such participants.
