Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

Everything right? Except of course monitize it.

Giving stuff away is pretty easy to do. Making a business out of it is much harder.



You've fallen into the classic trap:

No one is obliged to give you money. Finding a business model that works is your problem, not your customers.

Forced lock-in is a model, but it's a violent one that makes people want to leave, and it's entirely predicated on there never being an escape hatch for your trapped customers.

There is now an escape hatch for content customers. They're no longer beholden to the choice of cinema or TV for their content, and haven't been for years. Whining about how much more money you made in the old days when people couldn't escape the cage really doesn't enamor you to people.

It's on hollywood to find a new business model that works in a post-cage world. If they can't, they'll go bankrupt and vanish, and I won't care. There's a lot, and I mean a lot, of good content out there that's either low investment (think Primer) or can pay for itself in box office and/or merchandising alone (marvel, star wars, lord of the rings).

If your content creation is predicated on selling DVD's or subscriptions, and your DVD/subscription mechanism is so bad people are willingly buying VPN's to other countries to avoid using it (netflix in aus), that's not your customers problem in any fashion, it's yours.


No one is obliged to give me money -- unless they consume the content I created. At that point, they are.

Anything else assumes that because content exists, people have the right to consume it -- for free if they can work out how.

Let's be clear: I fully agree that Hollywood needs to catch up, and make content accessible in the way that Popcorn time has. But I don't have the right to consume content illegally, just because I find their business model inconvenient.


I consider piracy to be a form of protest.

I'm happy to pay, as long as the terms are reasonable. (I have a Rdio account that's been active for years now - I can't remember the last time I pirated music... I can't remember the last time I pirated software, either).

However, in Canada, the only way to watch (for example) Game of Thrones is to

a) get a massive cable subscription which includes 1000 channels you don't want and HBO (which itself has 100 programs you don't want to watch and GoT),

b) wait for the episode to show up on itunes and pay $4.50 per episode (whaat?) (and oh, season 5 isn't available yet),

c) pirate.

Is it a huge surprise that a lot of people choose option C? And can you blame them? At a certain point, non-Americans specifically just get fed up with being told "sorry, no, that content isn't available in your region."


Not being able to watch a TV show isn't exactly oppression. If I didn't get into a closed beta of a highly-anticipated web service or video game, it wouldn't be "a form of protest" to brute-force someone else's login, or to crack the signup system. It would be wrong.


It's not oppression, you're right. It's way, way smaller than that. My little act of 'defiance' is way smaller than it would be if it were exactly oppression, too.

I'm pirating content. I'm watching something that I want to watch, and at the same time, I'm hoping that my small increment of the 'pirated_copies_of_got' metric causes someone at HBO to go and sort out the way they distribute content outside of the US.

Literally no one else is harmed - because, no, I'm not going to pay the prices they've set. It's just nowhere near worth it. I'll go read a book instead.

Btw, hacking someone else's account is considerably more 'wrong', in my opinion: you're breaching someone's personal info and preventing them from using their account.


Look, you don't want to pay for it. For you, free is better than having to shell out money.

I wish people would just stop with their dumb moral workarounds. The show costs $X. You don't want to pay. You know how to get the content via other means. And so you do.

Don't embarrass yourself further by claiming you're somehow helping HBO out by going against their wishes and pirating the show they produced. You don't know what effect you (and other pirates) are having on HBO's business.

You apparently work for a company that aims to empower musicians. I would expect you to have a deeper understanding of how difficult it can be to make a living producing entertainment in this day and age.


And one last thing: It is actually quite insulting to be reduced down to 'free is better than having to shell out money'.

No, it's not. I buy books (audible.com is amazing), I buy music, I buy software - all of which are just as easy to pirate.

I go to shows, I buy prints of photographsy that I like, I support artists. I am fully aware of how hard it is as an artist (my wife is an illustrator).

So, please don't reduce me down to "cheap bastard just doesn't want to pay". It's insulting and untrue.


I apologize -- I went off on you as a straw man instead of as someone who had literally just said that they didn't pirate music or software. That was unfair.

You touched a nerve. The "I'm not doing any harm" line is the general defense to the piracy question and I think it's very much wrong. I think I'm right in saying that too many people attempt to use it as a moral cover for the fact that they just want stuff for free.


Yeah, I totally get that.

And there's definitely a part of me that is biased to "free is better than not-free," so for sure, that's a part of my decision-making process. But unless the content companies actively work to make it difficult for me to consume their content, I try very hard to inhibit that "i can get it for free" mentality.. Precisely because I do know how hard it can be for artists.

Anyway, thanks for the apology (and sorry for getting a bit defensive there). Cheers.


I'm not trying to help HBO at all. Seriously, not. Couldn't care less about HBO. And you're right, I don't want to pay for it, not when it's priced like that and the distribution mechanisms in Canada are so broken.

But look: all of these American companies look at Canada, Australia, the UK, etc and go "you know what, we're just going to focus on the US." <Sorry, that content is not available in your region>.

That's so amazingly frustrating. So, yes, I honestly do hope that HBO sees the international piracy numbers and sorts out its sketchy content deals with Bell Media and launches HBO Go in Canada. Until the TV/Movie industry gets its act together, I'll pirate. (Since music is available to stream in Canada, I don't pirate music. Simple as that.)

As for my job: a) my personal opinion has nothing to do with my company, but b) I'm pretty comfortable with how Wavo empowers musicians and artists. We're a small company, so the fully-realized vision is still a ways off, but fundamentally the goal of Wavo is to help artists. There are no contradictions here.


I do not give a damn about price. I give a damn about usability. And usually, the "free" versions are better than paid versions in this regard.

When the paid version is at least as good, people pay for it. cf Netflix.


These arguments are so stupid to me. Joe Consumer has X amount of dollars to spend on entertainment.

Joe Consumer can find various ways of maximizing his dollars. $15 of that goes to Spotify so that he and his wife can listen to whatever music they please whenever, wherever they want (except Taylor Swift because she has a mansion in Rhode Island to pay for).

Joe Consumer would rather not pay $70 to buy Frozen on three devices, one on Blu-Ray to watch on his television, the Apple Store to watch it on an iPad on the way to Disneyland and Google Play on the Nexus Tablet after taking the kids to the theatre to watch said movie for $50 all the while hosting a Frozen themed birthday party... He would rather tell the studios to go fuck themselves and download it.

so yea, I don't want to pay for it because I feel a bit cheated that I must pay three times for the same thing.and apparently I'm an asshole because Disney isn't getting every god damn cent of entertainment dollar they are entitled to according to piracy police like you. The Rent is too damn high.

As for the musicians not getting paid, please... anybody can pick up a guitar and become a musician and post it on the internet. That does not entitle anyone to be paid for it. Nobody is shedding tears for Taylor Swift's inability to make money.


You're not going to pay, as you've said.

Honor your argument, then, and go read a book.


I actually do. I'm arguing a lot in this thread, but I stopped watching game of thrones around season three. I maybe pirate a movie every 8 or 10 weeks or something? I have young kids and a startup job. :) And I have Netflix (Canadian version, no vpn, so like 1/4 the content as in the US) for when I have some free time. But frankly I do prefer books (again, audible.com is the best)

That said, content distribution is completely broken outside the US, so I'm going to shed exactly one tiny crocodile tear for HBO when I do decide to get back into game of thrones. And I sure as hell won't be paying for it, unless they give me some sane options.


I pay for HBO and a few times I've still had to pirate Game of Thrones because their delivery is so poor. For a while it was impossible to watch on HBO Go when it aired because they were somehow unaware that their popular program would draw a lot of viewers to the site and it would crash. Now that doesn't happen, but instead I get poor quality video that pauses and stutters with annoying grey bars on either side of the screen that pop in and out and distort the video. This past Sunday I was fed up enough after 15 minutes that I just decided to wait an hour and download it in HD.

The terms aren't the only things that have to be reasonable, the quality of service must be as well.


Is it a surprise? No. What you've described is downright annoying. It seems nonsensical to me that hollywood makes it so difficult for me to give them money to watch Game of Thrones.

But, Piracy isn't a form of protest, any more than stealing a car is -- regardless of how reasonable you consider the price.


Laws aren't all equal. Stealing a car is zero-sum: if I take your car, you no longer have a car, which is a very, very expensive toy.

If I download Game of Thrones, the outcome for every single person in the world except me is exactly the same as it would have been if I had simply gone and read a book instead. HBO gets no money (I'm reading a book), and you still have the ability to watch GoT (I haven't done anything to prevent that).

Sorry, that's not entirely true actually. The outcome is ever so slightly different because I contribute to a metric that content producers do pay attention to: estimated pirated copies of GoT downloaded.

They make decisions based on that (like the launch of HBO go, which is not available in canada), and eventually, my hope is that they'll realize that there is a problem with the way they're selling their content and they'll fix it for everyone.

(Meanwhile, yes, benefit for me: I get to watch GoT).

Btw, you're being unfairly downvoted. Sorry.


If you would've otherwise read a book. Had the ability to pirate not been available, a non-zero number of individuals would've paid. Hollywood is stupid thinking everyone would have otherwise paid. But anyone who insist that everyone pirating would've read a book instead is making the same mistake.


> any more than stealing a car is

It's the biggest logical fallacy to compare stealing digital content to stealing a car. It's a shame the word "steal" is used in both cases. The original owner of a stolen car no longer has his car after it's stolen. That is not true of digital piracy.

Can we instead compare it to illegally duplicating your car?


I had a rdio account once. But it turns out he price they publish is not what they charged (at least were I live), nor was it the currency they displayed (which added a huge extra on bank charges). I was charged around 200% of the published price, all due to them not holding up their end of the deal. I called Visa and rejected the payment, and immediately closed my account.

As for HBO. It's too expensive for me. In the US it may be cheap, but it isn't in other countries. And the web-based version is unavailable "in my region".

I wouldn't mind paying for decent terms, but putting a huge amount of money to watch a single series at a time they dictate, is unacceptable. HBO broadcasts at a certain time, and I have to stick to their schedule. Awful. I've a life. Stuff happens.

Piracy is the only affordable way, and comes with a huge amount of extra bonuses (replay, pause, watch later, no installation cost).


Do you also consider libraries a form of protest?


[flagged]


You've decided that, under no circumstances whatsoever is it ok to pirate content. (Or, perhaps more generally, under no circumstances whatsoever is it ok to break the law)

That's cool, and that's a fair position.

I disagree. There are plenty of reasons, big and small, to choose not to follow the rules. The more pressure on Hollywood to provide reasonable options, in my opinion, the better.

But, that said, how about lets be respectful about it?


>>That is a moronic attitude.

It's remarkable that you've been here for 1390 days and still haven't learned that insulting people is a suboptimal way of making your case.


>No one is obliged to give me money -- unless they consume the content I created. At that point, they are.

Historically no, they're not. Paying for a concert before you saw it was unheard of 150 years ago, and your ancestors would have considered you a mug for giving over your money before you knew if it was going to be a good show.

The norm for human history is that you see the show first and then decide afterwards how much it was worth, hence artists passing their hat around the audience. Bad shows got no money, which is how it works for literally everyone else today. We get paid at the end of the month, not the start, and bad enough fuckups get you fired.


If you get fired before payday, your employer is still legally obligated to pay you for the days you actually did work during that period.


You don't get paid for the time after though.

If I pay for a concert, and I leave 10% of the way in because it's awful, will I get 90% of my money back?

No.


I have never seen a venue that would have failed to give a complete refund in that scenario. That's basic customer service.


In your country/region: maybe. Everywhere: definitely not. The only time I got a refund at a theatre was when a film was dubbed and the ad said subtitled. I left during the first two minutes, and even had to argue to get my money back on such an obvious case.


Well, almost. My lease, cable, and phone bills bill ahead.


Is that appropriate though? Just because it is done that way doesn't mean it should be. It's not that uncommon for people to pay their internet in advance, only for a line outage to go unfixed for a fortnight.

Patticularly in the US, internet access is a cage. There's often only one provider, and their terms and conditons declare service not guarenteed. What choice do you have?

Then google fibre and municipal wifi start showing up, and look how hard comcast et al are screaming.

Maybe your rent, cable and phone need escape hatches as badly as your movie collection?


I don't know. On the one hand, I don't like pre-paying for electricity considering the potentially huge fluctuations in use. On the other hand, I don't use gas and then pay for it. I eat at a restaurant first, then pay, but I buy groceries before I eat.

So I don't know. I can see phone as being a purchase of a block of X to use. The same with rent. Almost all internet comes with an uptime guarantee - say it's 99.9%, if it's down for more than 45 minutes, even Comcast will provide a credit.

I suppose it comes down to how you agree to consume it. I don't mind the 24 hour model on video rentals, when I can start that 24 hours any time within 30 days. I'm purchasing the right to watch the movie as many times as I want in a 24 hour window sometime in the next month. That said, I also believe that if I purchase unlimited video in the form of a DVD or download, I have the right to device-shift it wherever the heck I want.

This is a hairy issue.


> No one is obliged to give me money -- unless they consume the content I created. At that point, they are.

Umm, no. I don't owe buskers one penny, even if I enjoy their street performance.


Sorry, I should've been clear:

> No one is obliged to give me money -- unless they consume the content I created. Then, it's my call, whatever business model I pick.

Buskers are giving their content away for free. You don't have the right to attend their concert, just because you don't like the website they're selling their tickets on.


> ...whatever business model I pick.

Would it be a good thing for society to allow you to pick a business model where you blare your music from loud speakers and then pay large burley men 50 cents to collect 1 dollar from anyone within earshot, on the premise that they heard your music so thus owe you?


I've never accidentally watched Game of Thrones, or unintentionally been within earshot of it - I had to explicitly choose to include that programming.


Really? Your social life must be non-existant. I'm not exactly a party animal and I've caught clips of it dozens of times and friends houses.


That's probably a fair assessment, but a bit beside the point: if they were watching it on their television that fails the analogy as the cable company wouldn't be shaking me down for it. As a matter of fact, I have an HBO Go subscription via iTunes and I don't watch the show - I mostly got it for Silicon Valley and some movies, and I wanted to support what I think is a move in the right direction.


>the cable company wouldn't be shaking me down for it.

They would if they could.


>No one is obliged to give me money -- unless they consume the content I created. At that point, they are.

I just read that sentence...am I now obliged?


While I do follow your logic, and really don't disagree on a principle issue, I do think it's important to note that the concept of copyright and payment is a 'forced / legally created' scarcity problem. As in, the only reason there are laws that dictate creators get paid is because there are laws on the books that say so. It's a tricky subject, and a delicate discussion I think, but fundamentally important to keep in mind that barring natural scarcity, there's really no fundamental law of nature that indicates a creator must be compensated for creating.


>At that point, they are.

The law may say they are, but the law is clearly impotent and I personally don't remember having signed the Mickey Mouse act, so no I don't think anybody owes Hollywood anything, especially because Hollywood was built on piracy.


But that is a legal technicality not a moral or philosophical argument though.


I feel this black/white scenario of "pay us for content or its illegal" ignores the reality of the market. There are plenty of social dynamics in play that are conveniently ignored.

Music pirates in particular tend to buy more music than non-pirates. I would wager this holds true in any media-field of pirating (but perhaps not software pirating). [0] There is a reason for this!

Pirates are enthusiasts. They love the content they consume and are likely to pay/buy things they really enjoy/enjoyed. Due to not having an unlimited income they pirate some things. For music pirates - there is a good chance that the music they are purchasing is from the same music label as the music they are pirating.

Pirates are also likely to tell their friends about a show they enjoyed. Pirates are also likely to buy merchandise from shows they enjoy.

For example - an extremely large portion of the American market for Japanese Anime-related goods is because of pirated fan-subbed anime. Shows that would have never been released or heard of in America and thus led to 0% revenue from America are pirated and their merchandise purchased. The number of figurines from おれいも for example. Or the number of だきまくら purchased from American-fans.

This simply can't be denied for the anime market in particular - and many fansubbers eventually get hired by the studios. Some studios try to shut down the fansubbers but most allow it to happen because fansub groups largely do not sub anime slated for an English release. It's an unspoken code of sorts of "Support the official release" - and since many anime fans don't necessarily speak Japanese, if someone isn't translating it for them they can't/won't watch it.

Pirating is beneficial for the anime scene. It's likely more beneficial than harmful for music for similar reasons. I'll concede that for Movies/TV Shows it gets a little iffy (do enough people buy merchandise who wouldn't if they hadn't pirated the show to see it?)

Then we can also look at video games. Amnesia: The Dark Descent or Minecraft. Games that were heavily pirated and the creators even went so far as to say "If you can't afford to play our game. Pirate it." Why? Free marketing and free publicity means more sales. It made economic sense to let your game go viral that way. What might be $20 in a lost sale to a pirate might win you $80 in 4 new sales from his friends (even if another 6 of his friends just pirated the game)

If you don't let him pirate the game you just lost $80 in sales and free marketing/publiclity from 7 people which likely lost you even more in sales.

Which brings me to the important part: Pirating doesn't mean a lost sale. It means free marketing and free publicity from someone who wouldn't have been a customer. If you can convert a "non-sale" to a "promotional consumer", why wouldn't you?

The economic spin usually given to pirates is it is "costing sales" which is, frankly, bullshit. They make more money off suing mass pirates than any "lost sales", so it's beneficial for them to keep pirating illegal.

[0] http://www.huffingtonpost.com/2013/01/22/music-pirates-study...


I dispute that in the realm of video games, infringement has been demonstrated to be a net positive. Concrete examples abound of game developers who have quantifiable damages by infringement. [0]

Loss-of-sales is a bit harder to quantify, but it's touched upon by a comparison basis by this article: http://www.gamasutra.com/view/feature/3030/keeping_the_pirat...

I don't extend my claim to music or any other form of infringement.

[0] http://gamedev.stackexchange.com/questions/54749/has-piracy-...


The examples cited all resulted in servers being overloaded due to piracy which is a fault of not authenticating who is connecting to the server. This is one facet where pirated copies can do harm and I will concede that.

Had the pirated copies been sold - the same server issues would have happened. Though they would have had more resources to handle the situation and it would turn out better for everyone (especially the iOS devs who had to go offline for 4 months to deal with the situation).

However, "offline" games (ie. solo campaigns) or distributed servers (ie. minecraft) that do not connect to a centralized server won't take away company resources. The idea behind piracy is that nothing is being stolen or taken, only duplicated. Taking away server resources has a negative impact and although it is also considered "piracy" I would consider it closer to "theft" (the same as stealing a physical server might be!)

Without arguing over semantics of the meanings behind the word 'piracy' - will you agree with me that the shared issue of all of your examples was unpaid server space being 'stolen' by pirates? We may disagree on whether lost sales matter or don't matter in this scenario, but I hope we can both agree that the stolen server space was definitely an issue.

The Gamasutra article where money was spent on making piracy harder doesn't give any metrics for a meaningful conclusion to be drawn.

Did Spyro 2 being cracked in a week actually harm sales at all? Difficult to quantify. How about the profit from the next Spyro? Was it more or less profitable? If it was less profitable - was that a result of spending money on piracy protection? If it was more profitable - was that a result of adding piracy protection or because the Spyro series had surged in popularity after the success of Spyro 2?

The answer is difficult to quantify, especially without relevant metrics given. What was the cost of adding the piracy protection? Can you quantify "popularity growth" between the two games? Can they estimate how many people would have bought the game if they could not pirate it?


If I may go into a slightly related tangent for game devs.

Some game devs spend a lot of time and money trying to prevent people from modding their games. Some game devs make it easier to mod their games or even encourage it.

If a mod gets popular and gets a community growing around the game - is it doing good or is it doing harm? Assuming that a large amount of the community growth is from people pirating the game to play the modded version (and assuming none of the above server issues)

There are 2 sides with difficult-to-measure metrics.

1) Is the mod and the pirates playing it bringing enough attention to the game and free publicity/advertisement as to onboard new paying customers?

2) Is the time and money spent on preventing such a mod community from growing going to cost more than potential "lost sales" of pirated copies of the game? In addition, what is a "lost sale" and how are they measured?

To expand upon the issue of "lost sales" a bit:

Plenty of pirates argue that if they could not pirate a game - they would not purchase it either. I fall into this crowd. Outside of the stupid amount of money I've spent on League of Legends, I've only spent money on games I originally pirated. I purchased the game, purchased DLC, or purchased merchandise related to the game. If I could not pirate the game - I would not bother playing it, telling my friends to buy it, or buying merchandise from it (since I wouldn't know I liked it!)

By allowing people like me to pirate you actually win an otherwise lost sale. This is what makes these metrics so hard to quantify. Too many game studios consider all piracy to be a lost sale when people like me are the exact opposite. Without piracy we would have been a lost sale.

So it comes down to "which game studio/game dev do you want to take their word for?" Many of them attribute their success to piracy of their games. Some of them say piracy killed their game.

Without quantifiable metrics... how do we know the "killed games" didn't die simply because they were bad games that, piracy aside, nobody wanted to purchase?

From a business perspective, that's the far more likely scenario than the good games that the game devs claimed piracy helped selling well regardless of piracy because ???

TL;DR

My argument is that piracy doesn't kill bad games due to lost sales. They don't get any sales because their game is bad and few people are willing to pay for it. On the contrary, popular pirated games still do amazingly well because they are good games that people are willing to pay for even with the availability of pirating. To myself, makes more sense from an economic perspective for gaming media.


I read GP's comment as "Popcorn Time is popular because it's free. They have no business model." I tend to agree with that. If I started giving away $5 bills for only a $1 each, my "business" would be popular too. That doesn't mean it's a good business to be in, or that it would last any length of time.

I am in no way in favor of our current system, and I agree Hollywood needs to find a new model or die, but Popcorn Time is not that business model, which is what I believe GP is saying.


However, your analogy is flawed. PT does not give away anything. If you give out $5 bills, you'll run out. PT has no limited resources in that aspect.


> No one is obliged to give you money.

Yes they are, if you create something that they derive value from. Whether it is to be given away for free or paid for is your prerogative as the value creator, not theirs.


So, if I play music in front of your home, and you enjoy it, can I demand you pay me money? It's not as clear-cut as you're making it to be.


You gave it away for free by playing it without an agreed upon contract. Had there been a contract, then yes, you could've taken them to court to enforce their side of it.


When I download a song from the bittorrent network, I'm under no contract with the label to pay for it.

On the other hand, if I coin a really good new word, everyone uses it without paying me, despite the value I have provided.


You never were under contract. Someone who uploaded it probably was. Thus with them lies the breach of contract and penalties owed.


This sounds a lot like you're suggesting downloading copyrighted works is acceptable, and that only the uploaders have done anything wrong. Regardless how you and I feel about that sentiment, I assure you Hollywood feels and sues differently...


Only the uploaders have broken a contract. Downloading information is never wrong, and they are under no contract. Hollywood sues differently, but they are still wrong.


So money isn't owed because they created value, but because they had a contract, right?


>>No one is obliged to give you money. Finding a business model that works is your problem, not your customers.<<

This struck a chord with me and is exactly the reason why Hollywood and the Music Industry are flailing. They are trying to continue their business model that worked for so long into this new day and age. Adapt or die essentially.


But what is that new model, exactly? If "paying money in return for receiving goods" doesn't work, how will they make these multi-million dollar cultural phenomenons?

I agree that the current system is broken, but saying you'll pirate until the studios work out it feels like an irresponsible point of view, to me.


Look at it this way:

Throughout history, there have been things that were hard to do: create a picture that looked like a landscape, create a complex piece of music from nothing, give somebody a ride 20 miles to the next town, correspond with somebody halfway around the world.

During this time, it was very common for people to come and pay just for the experience of the event, which was , in some cases, truly magical. Open-air powered carriages? Who wouldn't pay a lot of money to see and ride in one for a few minutes? A room with a few painted landscapes from far-off shores? It's a cultural event.

People and companies paid lots of money to increase the spectacle and social attractiveness of these experiences. Not only could you hear a collection of a dozen stringed instruments play, you could do so in the presence of a duke!

This is exactly where Hollywood is today. They're doing their damnedest to prevent the inevitable slide into commoditization that has occurred with every other art form and experience. The market eliminates inefficiencies. Today I can see pictures of just about anywhere in the world for nothing. I can listen to hundreds of instruments play -- any one of tens of thousands of songs -- for free. I can travel in luxury in a modern vehicle owned by my neighbor, while doing all of these other things, to the nearest town for pennies.

So the question isn't "how do you make these multi-million dollar cultural phenomenons". That's like asking "Who will be the next Beethoven?" Beethoven's dead, and the symphony, while it lives on as a cultural phenomenon, is no longer the primary means of consuming music.

So there's your answer: movies will no longer be the primary means of consuming long-form audio-visual entertainment. They will continue to exist for a long period of time just as the symphony does, and the experience of being with the actors and director for a first showing in a glitzy theater will probably never go away, but the bits and bytes of the thing will have virtually no value at all. Things change. That's just life. Always been like this.


One of the key problems that studios are having is overinvestment.

When you're investing hundreds of millions in your movies, and tens in your tv shows, the bar is set very high.

Now, when the distribution of that content required factories and fleets of trucks, it funneled all the money in the world into a small number of operators, because the cost of entry was so high, so very few people could operate in that space. That allowed very high investments, because the worlds disposable income was being split between a small number of people.

Today, the cost of production and distribution has dropped like a stone, and there are more players as a result. However, these companies are still investing like it's the 1970's.

Lets be clear here: Total number of films released in 1970: 1967 http://www.imdb.com/search/title/?release_date=1970&title_ty...

Total number of films released in 2014: 7320 http://www.imdb.com/search/title/?release_date=2014&title_ty...

It's not a monopoly any more. Small studios can beat big ones. It's not about finding a different way to charge the customer, it's about restructuring your investment strategy.


"Paying money in return for receiving goods" still works fine. Most people are willing to pay if given reasonable terms and ease of access. Steam is a pretty big flagship of how to make a business that competes with pirating.

Media companies are stuck in the dark ages where instead of trying to increase value of their product/service, they instead double down on increasing revenue per viewer with horrible anti-customer policies like 10-minute unskippable ads on a DVD you bought.


A more expensive netflix with up to date content. Make sure it has everything (like spotify) and charge me 4 times the price of netflix. Have a cheaper tie for those who wants to pay less and get what netflix has now.

The key point is everything (or close to it) in one service.

Second, structure new programs to include more merch. Disney probably makes more on stuff from frozen than they did on frozen itself. Lossleaders aren't unheard of.

But above all, be bold, be decisive. Don't just run around and act like a bunch of babies.


You mean you don't like watching all those unskippable previews and commercials on your blu-ray, or "downloading" the included digital drm file off your disney DVD so you can take your copy of cinderella with you anywhere, anytime.* Or what about renting that great movie and having a 24 hour window to watch it.

*Maximum of 2 downloads. Approved devices only, Void where prohibited


You've fallen into the classic trap:

No one is obliged to give you free content in the form of movies, music, books, video games, television shows, etc. Just because you can pirate or steal something doesn't mean it's morally or legally justifiable.


I'm not after free content, I'm after accessible content.

This discussion is basically about how content industries, with all their clout, are somehow unable to match the usability of some dudes with a bit of spare time.


You just announced how you don't feel obligated to pay people money for content. You're after free content.

Yeah, it's probably easier to make content accessible when you're willing to completely break the law and ignore the rights of the people who have invested in creating the content in the first place.


>You just announced how you don't feel obligated to pay people money for content.

This is what common core is doing to our children, people.


That sort of comment, Sir, makes me doubt that you are a true knight.


well, in this context no one is really "giving", it is there anyway and yours to decide if you just take it or pay for it. In a society where products are intentionally and willingly overproduced to maximize profit (while at the same time trying to dump wages and social securities), the moral boundaries on piracy and/or stealing are getting a bit hazy, at least in my opinion. Of course, the legal situation is pretty clear in most cases.


So pirating a movie is like stealing a car?


Every time I see comments like this I wonder if most people here are advocates of "unfair competition". You want everything now and it has to be cheaper and you sometimes have to stop thinking only about the consumer but also the producers. This not only goes for cinema but also for food, services, etc...


Exactly. Free is on the competitive battlefield with paid, just as nonmonitized (open source, volunteer and nonprofits) can be competitive to monetized endeavors. It's a continuum along the axis of price, which does not necessarily have to be a positive number.

Content distributors are at liberty to uniquely watermark all content and hunt down every last pirate with massive penalties AND/OR threaten to stop producing content, if they so choose. Content viewers can also make choices, one of which could be to organize collective negotiation.


Given the technical restrictions on sharing illegal content, due to copyright laws shutdown of websites etc., sharing illegal content isn't that easy to do. That someone has managed to do it in as user friendly a manner as they have, putting everything in the industry to shame (apart from Netflix) is in an indication of the failings of the industry.

Netflix is a great product that falls down only in terms of content. If Netflix had more TV shows as box sets, and new episodes of currently being broadcast TV seasons, I would happily pay 10 times as much as I do (no exaggeration) and never use anything else legal or otherwise. The resistance that the established industry has to making deals to enable that sort of service is the reason that Popcorn Time can beat them.


Netflix is great, I guess. I would know for sure if they were available in my country. Same as Pandora, Spotify etc.


Try out a vpn, like hola. (note: only have hola active while you are using it, there are some security risks using it.)


So break one law instead of another. There's no advantage to a VPN versus TPB, and you're still ilegally downloading the show (since the licence for the mentioned websites state that it cannot be exported, etc).


You still need a debit/credit card for that country.


No, actually you don't. When I visit the States, or when using a VPN, I get the US version just fine, at least with Netflix.


How do you pay for it?


Hollywood isn't in the moving bits around industry. That was never the hard part. It's like saying you improved Photoshop by making a cracked version that's easy to download.... Users might be happy, but imagine you work at Adobe.


That's not really true. The big studios are distributors of the content. They traditionally sold to Cinemas, and had DVDs made, etc. The fact they missed the boat on digital distribution is completely their fault...


Sure and Adobe is distributor of Photoshop, but I wouldn't really say they're in the "downloading install files" business.


They're also investors in the creation of the content.


> Netflix is a great product that falls down only in terms of content

...and app UI. Have you ever tried to drive your chromecast with the netflix app? It's buggy as hell, doesn't display comments, doesn't display related content, and has a horrible search experience. I half believe that it's bad deliberately as a way to cover up holes in their content.


At least they have shown that it's possible to distribute movies on a massive scale with a minimum of infrastructure. When distribution cost is close to free, it could open up a lot of possibilities that could potentially benefit customers and film makers.


>> Everything right? Except of course monitize it.

And funding/creating it. Anyone can take something they don't own and give it away for free. Investing in its creation and ensuring that investment is successful is much more difficult and limits your options for distribution.


Do you mean monetization and making a business are the main goals?

I thought they were means? Means to accomplish progress in human society.


Is that what your boss tells you whenever you ask for a raise ?

edit : that's not just a snarky comment. i always find it amusing whenever people advocate giving other's people's work away for free.


I don't think anyone is advocating giving work away for free. Netflix has a large customer base and continues to grow it, but their library falls short for many people. It's also not available everywhere, and some work is only available in certain regions.


My comment was not meant to participate in the free vs paid discussion. That's indeed a whole other thing.

Your question itself, snarky or not, makes me sad. Doesn't that imply you spend a large part of your day doing something you don't like just for the sake of making money?


Your question itself, snarky or not, makes me sad. Doesn't that imply you spend a large part of your day doing something you don't like just for the sake of making money?

What world do you live in where businesses exist to advance humanity and people work on things they like? I'd really like to move there. The world I live in, only a handful of companies believe in their feel-good mission statements and it's a luxury for someone's passions to overlap with an obtainable well paying job.


I hope the same as you. At least in the one where the goal is to have people work on the things they like. Both parties benefit from this, no?

Just to be clear: I'm not expecting everyone to always be able to work on what they like. But as _a goal_, it sounds better to me than making as much money as possible.

You'd always take a better paying job over one which overlaps with your passions?


why do you assume me asking for money means i didn't like doing it ?

i'm asking for money because i think what i'm doing has value not because i didn't like doing it. And the fact that people like it so much they're ready to pay for it makes it even more enjoyable to me.


I understood your question as a description of this situation: the combination of you/someone having a constant desire for "more money" and the other party turning you down by default.

That sounded like a sad cooperation to me.

For you/someone: the other party is never interested in an constructive cooperation/dialogue. For the other party: you/someone sees the work itself as second (or less).

But as I now read you enjoy it by itself, I misunderstood.


Do you say the same about Spotify?


> Except of course monitize it.

And, you know, create it. Giving stuff away is pretty easy to do, especially if it's somebody else's stuff :-)


All achievements can't be judged by their ability to make money. /The Swedish socialist


Is it not reasonable to judge a course of action by asking, What would it look like if everyone tried to act like me? In this case I think the Hollywood blockbuster goes away.


People pay for netflix, which has a worse catalog. As a minimum people would pay for this instead of netflix (and I would certainly be willing to pay more).


Coinado will require payment after beta period. We'll see how it goes...


The question isn't whether it's possible to charge anything. They're not compensating the content creators. If I steal cars and resell them for a fraction of their typical price, does that prove the car industry is broken?


Except when you steal a car, the owner doesn't have it anymore. If you would manage to clone a car and then resell it for a fraction of its price, it would mean the car industry is broken.


If the price of a movie were composed out of the cost of the materials for the DVD, this argument would be correct. But the price is needed to compensate the people who made the movie. (I don't say that current movie pricing is equitable.)

Content creators deserve to be paid for their work. Taking it without payment and without their agreement is stealing.


> Content creators deserve to be paid for their work. Taking it without payment and without their agreement is stealing.

I wonder how much Hollywood share its revenue with the content creators, not actors but more like writers, filmmakers, and all those that _create_.

are there numbers somewhere?

EDIT: s/studios/filmmakers -- thanks icebraining!


How much does Hollywood share with studios? Which Hollywood are you referring to?


I agree this car analogy is flawed because it correlates a movie to a car as if they are both goods. Media is actually a service (a recorded performance). This not only causes this analogy to break down but your underlying argument that because the owner still has a copy it is therefore acceptable.


Ok, lets say I instead decide I don't like how companies sell their cars, so I 'protest' by stealing a copy of the schematics for the new 2016 model of some car. I construct and sell them for the price of materials, meaning I make no profit from them. Many people who wouldn't have paid 100k for the car now get the car for much cheaper. I'm robin hood now, right?


I think you want to argue with an answer to a different question. Gp asked about monetising - that's getting people to pay the service provider. What happens to the money later is a completely different issue of artist compensation, contracts, etc

I'm not claiming it's legal or a valid business, only saying that the service will not be free soon. If they get paid afterwards, than it's probably something distributors should look at in the future.


They could switch to webtorrent: https://github.com/feross/webtorrent




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: