It's called editing, and the author of the post shows a good way to make people do it: add constraints.
The kind of discussion he hopes will arise from getting the core of the document out in the open should probably be happening anyway. I suppose plenty is lost in day-to-day activities.
How about a corollary to writing the 10-page business plan: write an elevator pitch that you can post to twitter.
You should have a two sentance pitch that can sum up your company. Compacting that down to a twitter/text message makes sense. Heres a guide on how to write one: http://www.npdbd.umn.edu/deliver/elevator.html
Isolate the key variables and focus on them, the rest will come organically as a result.
Plans and rigidity are tough on startups. If you can't fit a summary of your idea and plan in the space that one of PG's essay takes up, you've wasted too much time on the plan.
It's called editing, and the author of the post shows a good way to make people do it: add constraints.
The kind of discussion he hopes will arise from getting the core of the document out in the open should probably be happening anyway. I suppose plenty is lost in day-to-day activities.
How about a corollary to writing the 10-page business plan: write an elevator pitch that you can post to twitter.