It's called editing, and the author of the post shows a good way to make people do it: add constraints.
The kind of discussion he hopes will arise from getting the core of the document out in the open should probably be happening anyway. I suppose plenty is lost in day-to-day activities.
How about a corollary to writing the 10-page business plan: write an elevator pitch that you can post to twitter.
You should have a two sentance pitch that can sum up your company. Compacting that down to a twitter/text message makes sense. Heres a guide on how to write one: http://www.npdbd.umn.edu/deliver/elevator.html
It's called editing, and the author of the post shows a good way to make people do it: add constraints.
The kind of discussion he hopes will arise from getting the core of the document out in the open should probably be happening anyway. I suppose plenty is lost in day-to-day activities.
How about a corollary to writing the 10-page business plan: write an elevator pitch that you can post to twitter.